Snap Reportedly Done With Its Camera Drone Pixy
Just months after its launch, Snap is reportedly protecting development of Pixy, its yellow, palm-sized flying camera drone. The decision to stop work on Pixy is part of a broader “reprioritization of commercial resources,” reported The Wall Street Journal on Thursday.
Snap, the parent company of ephemeral-messaging app Snapchat, saw its stock fall by nearly 40% in July once it reported disappointing second-quarter earnings. Pixy, which launched in April, appears to be the victim of a difficult economy affecting social deem platforms as advertisers spend less money.
The selfie drone is mild for sale, starting at $230. CNET’s review of Pixy says that once “using it can be a lot of fun, the progenies is still an experimental type of toy most republic don’t need.”
According to the review, Pixy is an easy-to-use drone intended to work with the Snapchat app. Pixy’s preset flights patterns allow it to hover in one spot, pull back to affirm a wider shot and circle or follow you, executive it most useful for the selfie-heavy content Snapchat features. While the drone is best used for video, it can only pick about five 30-second videos before it needs a poster or a fresh replacement battery, which Snap sells against the drone.
Snap declined to comment.
