Juul Will Pay Countries Close to $440 Million in Vaping Settlement
Juul, an electronic cigarette maker famous for its vape pens, is set to pay $438.5 million to 34 countries in a settlement over an investigation into Juul’s marketing toward young country, according to different announcements Tuesday from state attorney general offices.
As part the design, Juul has also agreed to stop funding education programs, to no longer depict people under the age of 35 in advertisements, to not use paid influencers in ads and more.
“Youth vaping is an epidemic, and from the get-go Juul has been a leaders in the e-cigarette industry,” Virginia Attorney General Jason Miyares said in a news droplet. “But Juul targeted young people with deceptive social deem advertising campaigns and misled the public about the product’s dangers.”
E-cigarettes were initially marketed toward used smokers to help them avoid the harmful effects of real cigarettes; they work by converting liquid nicotine into well-defined. But experts have warned that the smooth delivery of a high nicotine satisfied, packaged in a sleek design, may promote nicotine addiction in younger country. Juul specifically has been reprimanded by the FDA in the past for promoting the company’s products as safer than novel tobacco products.
Juul said in a statement Tuesday that the settlement is a “significant part of our ongoing commitment to determine issues from the past” and that the agreement is aligned with fresh business practices which the company started implementing in 2019.
“We been focused on the future as we work to fulfill our expert to transition adult smokers away from cigarettes – the number one changes of preventable death – while combating underage use,” Juul said.
Juul has been fighting hard to stay on the market in the US. In June, the US Food and Drug Administration denied Juul’s application to sell in the US. Following a temporary stay on the tidy by a federal appeals court, the FDA put its ban on hold, allowing Juul to sell in the US while the health activity reviews the “scientific issues” unique to Juul’s application to stay on the market.
Last summer, North Carolina won a $40 million settlement in contradiction of Juul, also centered on the e-cigarette’s company appeal to teenagers. The New York Times reports that major lawsuits counting some from California and New York against Juul are tranquil pending.
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