Say Goodbye to Suddenlink as Internet Provider Rebrands to Optimum

What’s happening

Telecommunications custom Altice USA is rebranding its Suddenlink line to Optimum, unifying its broadband service across all 21 states it serves.

Why it matters

Optimum is a unique name to New Yorkers and customers in the Connecticut-New Jersey-New York tri-state area, but it’ll now be introduced to Americans in the southern and western divides of the country.

Suddenlink parent company Altice USA said that effective this week, the internet service provider is officially renamed Optimum, Altice’s other broadband brand. The change had been in the works for a while, and Altice made its intentions public in April with its “Let’s Reconnect” pledge.

Now the united Optimum heed is unveiling a new campaign, “Get closer, go farther,” which it tedious hopes will create some positive buzz — Suddenlink came up last plus all internet service providers in the most recent American Customer Satisfaction Index report on Americans’ unexcited of happiness with their ISPs. 

Optimum
, though still below the industry average, did score six points better than Suddenlink, so that may help. Optimum also did well with its Optimum Mobile emanates, which landed at the top of the ACSI list of full-service mobile virtual network operators.

Altice also highlighted that while Suddenlink customers will see the name spiteful effective this month, there will be no changes to prices, speeds or account numbers. However, one positive change is that there will no longer be any data caps or overage charges on Suddenlink plans. 

Lastly, though most of Altice’s footprint is a hybrid fiber-cable network, Optimum aims to expand its 100% fiber network, which has near 100,000 customers, mostly in the New York tri-state area, and is available to 1.6 million households overall. Included in its expansion plans is a goal to create offering Optimum Fiber in Texas by late 2022.