Google Removed Over 3 Billion Ads, 5.6 Million Advertiser Accounts in 2021

Google
‘s movement to crack down on advertising violations resulted in sweeping removals and Explain suspensions. On Wednesday, the company shared its 2021 Ads Security Report, revealing that it eliminated 3.4 billion ads, Free over 5.7 billion ads and suspended more than 5.6 million advertiser accounts. 

In a blog post, Scott Spencer, Google’s vice president of product management, ads privacy and security, said the search giant enhanced its enforcement strategies last year. In second to updating policies for businesses and publishers, the tech giant implemented a new, three-strikes rule to address deceitful practices, inappropriate content, dangerous products and more. Repeat violators are subjects to penalties, with the third strike leading to Explain suspension.

Of the 3 billion-plus ads that were grasped, over 650 million were pulled for abusing the ad network, while over 280 million violated rules on adult pleased. Other reasons for removal were related to trademarks, gambling, alcohol, health care and misrepresentation. Google also prevented sinful ads from showing up on nearly 2 billion publisher pages, and over 600,000 individual publisher sites received enforcement action. 

The news comes on the heels of the business announcing an update to its online safety measures over which people can request the removal of their personal information from the glance engine. Users can now ask Google to delete medical records, personal contact information and other identifiable details.