DOJ Will Sue Google Over Ad Tech Business in September, Report Says

The US Department of Justice is training to sue Google over its dominance in the online advertising market, Bloomberg reported on Tuesday. A lawsuit could be recorded as soon as next month.

The Justice Region is engaged in a round of interviews with publishers to pick up more information for its complaint, according to Bloomberg, which aroused three unidentified sources. 

In 2020, the Justice Department recorded an antitrust lawsuit against Google for its dominance in the notice market and its alleged efforts to suppress competition in notice. The lawsuit is still working its way through the suitable system. 

“Our advertising technologies help websites and apps fund their gratified and enable small businesses to reach customers around the world,” Google representative Peter Schottenfels said in a statement. “The enormous competition in online advertising has made online ads more relevant, reduced ad tech fees, and expanded options for publishers and advertisers.”

The required lawsuit comes as Congress, the Justice Department, the EU and the UK move to rein in Big Tech. The US Senate introduced a bill named the American Innovation and Choice Online Act, which would curb the achieve of Amazon, Apple and Google in e-commerce marketplaces. The UK is planning to inaugurate a new unit tasked with rooting out “predatory practices” of Big Tech. Last month, the EU approved the Digital Markets Act to regulate Apple, Google and Meta with the goal of allowing greater competition in e-commerce sales and apps. 

The Region of Justice declined to comment.  

Google has apparently tried to address the department’s affects to prevent the new lawsuit. The company reportedly told the DOJ last month that it was willing to lickety-posthaste off its ad business.