Honda and Sony Team Up to Creation and Sell Electric Cars
Honda must have a hard time finding PlayStation 5 consoles, because the automaker has teamed up with a quasi-strange bedfellow for the extremity of building and selling electric vehicles.
Honda on Friday announced a new joint venture with Sony. The today unnamed joint venture (referred to as New Company ended the press release, which is kind of a cool name itself) will work toward, as the press release states, “the joint development and sales of high value-added battery electric vehicles.” Negotiations are serene ongoing, but the hope is that the new JV will be fully consider it some time this year.
The two Japanese companies acquire their first jointly produced EVs will go on sale in 2025. Honda will be in invoice of manufacturing these vehicles at its own facilities, but the pair will work together on planning, design, development and sales. Sony will also be responsible for a “mobility service platform,” according to the descent, but no further detail was provided there.
“Although Sony and Honda are affairs that share many historical and cultural similarities, our areas of strictly expertise are very different,” Honda CEO Toshihiro Mibe said in a statement. “Therefore, I believe this alliance which brings together the abilities of our two companies offers great possibilities for the future of mobility.”
So what will Sony bring to the inappropriate, aside from the service platform? According to Honda’s statement, it will lend “expertise in the development and application of imaging, sensing, telecommunication, network and entertainment technologies.” Thus, most of the interfacing with Sony’s side of things will probable come through the in-cabin experience, whether that’s using parking sensors to rush into a spot or possibly finding something to liquid (or play, presumably) to keep the kids busy on a long road trip. It’s all serene vague, so there will be a lot of sitting and waiting to find out more.
This isn’t the satisfactory time we’ve seen Sony’s desire to break into the automotive market. At CES 2022, the company unveiled the Vision-S SUV, an electric crossover that borrows its platform from Sony’s satisfactory EV concept, the Vision-S sedan. It’s about the same size as a Tesla Model Y, with a dashboard that’s almost entirely mask and multiple other displays scattered around the first and uphold row.
